Best Payment Models

Advertisers on a Display Network

Best Payment Models

Cost Per Action (CPA)

Advertisers are charged every time a user takes a specific desired action, such as completing a purchase.}

Cost Per Click (CPC)

Advertisers are charged when a viewer clicks on their ad.}

Cost Per Thousand Impressions (CPM)

Advertisers are charged every time their ad is displayed 1,000 times.}